Marketing that matters
Coca-Cola and their partner ABI began the platform with a recycling programme involving hundreds of local High Schools. High Schools that recycled set volume targets went on to take part in this revolutionary platform – Give, Get Given.
Over two months, 2,000 teens from the participating High Schools got to volunteer for four hours at Coca-Cola® RockCorps community projects around the Gauteng Province in South Africa.
For the first time ever, the youth volunteers and a friend of their choice got to experience a music concert like no other at Johannesburg’s Ellis Park Arena on the 16th of November 2013.
It was an unforgettable night with Busta Rhymes, Ciara, D’Banj and local act Teargas rewarding the volunteers for their hard work with electrifying performances.
The RockCorps platform continues to develop and mould with corporate brands marketing and CSR Objectives to deliver pure brand lead activated engagement like no other. RockCorps is an essential movement, and one where consumers are able to create lifelong partnerships with brands that truly make a difference in communities.